<p>Nat Geo People was an international pay television channel owned by National Geographic Partners, a joint venture between The Walt Disney Company (73%) and the National Geographic Society (27%).[2] Targeted at female audiences, with programming focusing on people and cultures, the channel is available in 50 countries in both linear and non-linear formats.[3]</p>
<p>The channel was launched as Adventure One Channel on 1 November 1999, rebranded on 2003 as Adventure One (A1) and was later rebranded on 1 May 2007 as National Geographic Adventure, strengthening the overall Nat Geo presence.[4] All countries adopted the change, except in Europe which instead changed A1 to Nat Geo Wild.[5] Nat Geo Adventure is also a global adventure travel video and photography portal, which launched worldwide in 2009.</p>
<p>Nat Geo Adventure was aimed at younger audiences, providing programming based around outdoor adventure, travel and stories involving people having fun while exploring the world.</p>
<p>In early 2008, National Geographic Adventure Australia and Italy launched a new video sharing feature on their website called Blognotes.</p>
<p>In 2010, Nat Geo Adventure launched its own HD feed in Asia via AsiaSat 5.</p>
<p>Nat Geo Adventure Italy upgraded to HD on Sky Italia on 1 February 2012, At the time of launch (0500 UTC).</p>