Johan Renck is one of the most respected and sought after directors of  commercials and music videos today, so much so that the French magazine  CB News dubbed him \"the number one director of commercials and music  videos in the world \".

His directing career started in 1992 when  he joined the production company Mekano Film and Television in  Stockholm, Sweden. In 1994 he left Mekano to join forces with childhood  friend director Jonas Åkerlund. They established a new production  company, Renck Åkerlund Films, which immediately became one of the  leaders of its kind in Sweden. During the same time he worked with his  music project, Stakka Bo, with big success and a lot of his time was  occupied by the music career. In 1997 he started to work as a director  full time and quickly became a well-known name worldwide and in 1999 he  was working with Madonna and Nike among others.